Opinion··5 min read
The Workshop Is Over
I watched a Fortune 100 company run the same failed reorg twice in sixteen months. The consulting firm mapped job codes on a spreadsheet. They never sat with the people doing the work.
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How we see strategy, AI, and the work that actually matters.
Insights··4 min read
Why Your Strategy Deserves a Second Opinion
AI output sounds equally confident whether it’s backed by three verified sources or entirely fabricated. For emails, who cares. For strategy, that’s a problem.
Read moreInsights··5 min read
Built for Questions. Your Work Requires Projects.
I tried to build a pricing strategy in ChatGPT last year. Not as an experiment. I actually needed one. By the tenth prompt I was managing the AI more than it was helping me.
Read moreOpinion··5 min read
The Superhero Problem
The dominant narrative about AI is a replacement story. It’s the wrong story. The real one is about what happens when you put on the suit.
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