From rough idea to real plan.
You bring the direction. Calafai turns your thinking into structured, audience-ready work. Quality-checked and source-verified before you see it.
You've been given a new project. Or you've had an idea that won't let go. Either way, you need a plan—and you need it to be good.
Between where you are and where you need to be, there's a gap filled with questions you don't know how to ask. What's the real opportunity? Who else is doing this? What are the risks you haven't thought of? Where do you even start?
A top-tier consulting firm will answer those questions—for $2,340,400 and ten weeks of your time. A boutique strategy firm might do a lighter version for $292,550–585,100. A good independent consultant will charge $3,511 a day and need a month. And you might be able to get there with ChatGPT, Claude, or Gemini—if you know exactly what to ask and can sort the useful answers from the confident-sounding nonsense.
Or you could bring it to Calafai—describe what you're working on in plain language and get structured, checked strategy back. During our beta launch, early adopters work directly with the founder on a project basis—at a fraction of the cost and timeline.
Calafai is built for people who need action.
Direction. Focus. Momentum.
Whether you're starting something new or steering something existing, Calafai helps you go from rough thinking to structured action.
Leading a new project or initiative and need to shape the approach
Have a business idea and want a real plan before investing time or money
Freelancing or consulting and need to think strategically about growth
Need a strategic analysis for a decision that has real budget behind it
Evaluating a market, a competitor, or an investment and need it done properly
Preparing a pitch or proposal and need professional-quality research behind it
These tools are built for questions.
Your work requires projects.
Let's be honest. ChatGPT, Claude, Gemini, Copilot—they're good. Really good at conversations. But when your work needs to be trusted—by your team, your stakeholders, your board—a conversation isn't enough.
When you bring a project to Calafai, every conclusion is checked before it reaches you.
The basics
Brainstorm ideas and explore directions
Draft content, emails, and documents
Summarize research and answer questions
Think through a problem step by step
What earns trust
Every deliverable quality-scored — you see where the analysis is strong and where your judgment is needed
Sources verified and graded by reliability before you see the output
Conclusions stress-tested by independent review before they reach you
You stay in control — steer the direction, add context, make the critical calls at every step
Learns from your work — every insight stays in your private workspace and compounds over time
The same AI models power everything. The difference is what happens to their work before it reaches you.
See what a Calafai project produces ↓How it works.
You bring the idea. Calafai brings the team, the process, and the structure. You stay in control the whole way.
Just get something down
Describe your project in plain language — type it, talk through it, or upload a recording of the conversation that sparked the idea. Calafai’s Thinking Partner helps you shape it into a clear direction through conversation, not forms.
You don’t need to know what a “brief” is. Start with what you know — however it comes to you — and Calafai’s Thinking Partner asks the right questions to fill in the gaps.
Your Calafai team gets to work
Strategy, finance, research, and operations perspectives are applied to your project simultaneously. The research is conducted, the quality is scored, the conclusions are stress-tested, and the sources are verified — before you ever see the output.
Quality checks happen at every stage. An independent review challenges the conclusions before they reach you. You’re not getting one opinion — you’re getting a structured team effort.
Review your deliverables
You get structured, audience-ready work products — strategy documents, visual presentations, narrated briefings, financial models — each quality-scored, source-verified, and formatted for the boardroom, the all-hands, or the commuter.
Every deliverable shows you exactly how reliable the analysis is and where it needs your human judgment. No blind trust — you see the evidence.
Steer, refine, iterate
This isn’t a one-shot process. Review what came back, add your context and direction — “dig deeper into the European market” or “the competitor analysis missed X” — and your Calafai team builds on your guidance.
You stay in control throughout. Calafai handles the research and analysis; you steer the strategy. Every iteration builds on the last — and your next project is better than your first.
This is what you get.
Structured, professional deliverables you can use immediately—share with your team, present to stakeholders, or build your plan on. Not a chat transcript you have to copy-paste. Not bullet points you have to organize yourself.
A European hospitality group wanted to understand how AI travel assistants recommend their properties versus competitors. The full engagement produced six deliverables: an AI platform brand audit, competitive recommendation analysis, sentiment and positioning mapping, a gap assessment, a remediation strategy, and an executive brief. What you see below is an excerpt from the brand audit—one piece of a comprehensive, quality-scored package.
AI Brand Intelligence Assessment
Consumer AI Recommendation Landscape—Premium Hospitality
Bottom Line Up Front
Your brand holds a 58% overall mention rate across six major consumer AI platforms—second in European premium hospitality behind Marriott (64%). A significant opportunity exists: Perplexity and Claude recommend your properties at 72% and 68% respectively, but Google Gemini mentions you at only 31%, creating a visibility gap as AI-powered travel planning scales across European markets. Your strongest positioning is in business travel; your weakest is in wellness and leisure retreats, where boutique competitors dominate AI recommendations despite your portfolio expansion.
1. AI Platform PerformanceHigh confidence
Across 180 controlled prompts spanning 6 travel categories, your brand is the second most recommended in the European premium hospitality market.[1] However, platform-level variance reveals a critical vulnerability in Google’s ecosystem:
| Platform | Mention Rate | Avg. Position | Sentiment |
|---|---|---|---|
| Perplexity | 72.0% | #1.60 | Positive |
| Claude | 68.0% | #1.80 | Positive |
| ChatGPT Plus | 62.5% | #2.10 | Positive |
| Grok | 55.0% | #2.30 | Positive |
| Gemini Advanced | 31.0% | #3.10 | Mixed |
2. Category Vulnerability MatrixNeeds your review
Brand strength varies dramatically by travel category. Your weakest AI visibility maps to the fastest-growing luxury travel segments—a pattern that suggests positioning gaps in how AI platforms categorize your properties, not just a content problem.[*]
| Category | Mention Rate | Top Competitor | Gap |
|---|---|---|---|
| Business Travel | 82.5% | Marriott | −4pp |
| Conferences & Events | 71.0% | Hilton | +8pp |
| Luxury Leisure | 38.5% | Four Seasons | −34pp |
| Wellness Retreats | 22.0% | Aman | −56pp |
22 sources verified
4 flagged for your review
Graded by reliability
Real output from a Calafai engagement. Not a mockup.
AI chat gives you a response.
Calafai gives you a report.
Ready to present
Not a first draft you have to rewrite. Deliverables are structured, sourced, and presentation-ready—share them with stakeholders or use them as your working plan.
Quality you can verify
Every deliverable is scored, every claim is sourced. When something needs a human eye—market assumptions, internal data, strategic calls—Calafai tells you exactly where.
Your direction, every round
Not quite right? Add steering notes and re-run. Your Calafai team builds on your direction with each iteration—your strategy improves every round.
What Calafai delivers.
Weeks become same-day
A strategy package that would take a traditional firm weeks to assemble. Delivered while you’re still working on what’s next.
Every source checked
References verified and classified by credibility before you ever see the output.
Honest quality scores
Every deliverable arrives with a quality assessment and clear caveats about where your judgment matters most.
Gets smarter in your space
Your 20th project is measurably better than your first. Every engagement strengthens the insights in your private workspace — your patterns, your context, your priorities. Isolated. Secure. Yours.
Every project is custom. Calafai builds a bespoke strategy around your situation—not a one-size-fits-all framework with your name on it.
Start with Calafai's Thinking Partner.
Tell us what you're working on—even if it's rough. Calafai's Thinking Partner helps you shape the idea before your full team builds it into a structured deliverable.
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Free to try. No account required.
Pricing that makes sense.
Half the cost. A fraction of the timeline. The knowledge stays with you.
Explorer
Free to start. Pay only for what you use.
free credits on signup
Credit Packs
Spark
$5.85
Try the Thinking Partner
950 credits
Boost
$33.95
Your first complete project
5,500 credits
Most PopularVault
$80.77
4-5 projects with refinement
14,500 credits
Best valueReserve
$151.01
8-10 projects. Your studio.
29,000 credits
Power userPrices shown in US Dollar (USD) based on current exchange rates. Actual charges calculated at checkout.
All features included for every user. No hidden fees. No feature paywalls.
Want hands-on guidance?
Calafai works directly with teams through structured projects—from first conversation through action plan. You keep the capabilities after we've worked together.
Get in touchWhat Calafai doesn't do.
Calafai can't replace you.
Calafai helps you frame, research, analyze, organize, and apply frameworks to your thinking. It replaces the part where you had to spend six months doing research and number crunching on your own. But you need to be there to steer—to bring your context, your judgment, and your direction.
We also won't write your code, design your logo, or replace your lawyer. Different jobs.
What Calafai will do is make sure you've looked at your situation from multiple angles before you spend a dollar on execution.
AI-generated strategy has limitations. Calafai's quality scoring tells you exactly where the analysis is strong and where it needs your human judgment. We believe honesty about what AI can and can't do is more valuable than pretending it's magic.
Request Access
Calafai is in beta. During this phase, I work directly with every user—you get the platform and my experience with it. Join the waitlist and I'll reach out personally to understand what you're working on.
Your project deserves a real plan.
Calafai handles the research, the structure, and the quality control—so you can focus on the decisions that matter.
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